Debra M. Gibb        11616 Caminito Magnifica, San Diego, CA 92131     deb@debgibb.com         858-531-2890

 

Summary

With over 20 years of operations and technology experience in rapidly growing and new and established companies, I offer practical experience in successfully optimizing technology-based operations.  Having held managerial positions with a strong focus on effective execution, best practice processes, managing with metrics and open, direct communication, I can provide leadership and strategic direction that results in building strong, high performing, passionate and effective teams.  I also enjoy internet research and hands-on implementation and administration of internet business applications (Content Management, Web Analytics, Quality Assurance, Bug Tracking, Customer Service, etc.)  I prefer consulting with companies who have internet projects that would be conducive to telecommuting.


·         Hands-on, no-nonsense leadership style

·         Opportunity assessment and strategic planning

·         Web development and web site operations

·         Technology selection, implementation, management

·         Internet business and eCommerce development

·         Program, product and project management

·         Operational and organizational restructuring

·         Recruiting and mentoring of staff and teams

·         Development of standards, policies, procedures

·         Budget development and accountability

·         Client, Partner and Vendor relationship management

·         Sales, Marketing & Business Development support

·         Merger and acquisition due diligence

·         Presentations to board members, analysts, investors


Professional Experience

CBS Interactive, College Sports Online                                                                                2006 to Present

Sr. Technology Consultant

In 2006, CBS Corporation acquired CSTV Networks and the College Sports online assets became part of the CBS Interactive division.  The CSTV broadcast business became part of CBS broadcasting.  The operation of the College Sports web sites and other online services continued, unchanged and my consulting contract was extended as they valued me as a “change manager” during this time.  I continued integrating teams and technologies to optimize efficiencies after the acquisition.

In 2008, CBS became a top 10 internet company through the addition of more key internet assets like CNET Networks, LastFM and other companies.  These acquisitions brought more opportunities for internet technology integration and by late 2009, most of those opportunities had been achieved.  I am now hoping to help other companies who may face similar challenges integrating and optimizing internet projects and resources.

 

 

CSTV Networks, Inc. (formerly CollegeSports.com)                                                                   2004 to 2006

Sr. Technology Consultant

In early 2004, CSTV Networks (based in NY) acquired CollegeSports.com (based in Carlsbad, CA) the #1 online source for college sports news and content.  The College Sports network of over 250 collegiate sports web sites receive over 11 million unique visitors and 157 million page views each month.  I was brought in by the executive team to assist with the acquisition and to optimize technology and human resources to assure the continued growth of the operation.

At that time, CSTV Networks, Inc. was the leading digital sports media company consisting of a cable television network (CSTV), a satellite television and radio network, in-flight entertainment, wireless networks and more.  Their acquisition of CollegeSports.com rounded out their content to include internet assets.  They knew very little about the internet or the related technologies so my role was both hands-on operational as well as strategic for them.

Key responsibilities during this time included:

·          Personnel Management:  Hire and de-hire as necessary to assure a successful transition of the technology team to their new owner.  Manage day-to-day human resource issues (temp and permanent staffing, vacations, staff meetings, employee concerns, etc.)

·          Technology Operations Management:  Evaluate existing technology infrastructure (Internet and Office systems) and make recommendations to assure anticipated growth would be successful.  Implement 24/7 support procedures and contingency plans.

·          Infrastructure Upgrades:  Research, negotiate, acquire and implement major infrastructure upgrades at the Internet Network Operations Center.

·          Vendor Management:  Research and negotiate contracts and relationships to enable outsourcing of application development, application support and alternative application hosting where feasible.

·          Project Management:  Evaluate and manage requests for programming and/or other application or web site development.  Document and manage key projects requiring software engineering.

·          Budget Accountability:  Revise and submit budgets for Capital Expenses and G&A each quarter.  Coordinate purchasing and related accounting follow up.

ProfitLine, Inc.                                                                                                                           2003 to 2004

Vice President, Operations

ProfitLine provides large enterprises with telecom expense management services including bill management, bill audit, cost allocation and telecom inventory management through an outsourced service model.  As Vice President of Operations I was responsible for sales support, project implementation, and day-to-day service delivery.  Between 2003 and 2004 my teams migrated our legacy clients to a new data processing platform and doubled our client base, including primarily fortune 500-1000 clients like Merrill Lynch, Starbucks, Ernst & Young, S.C. Johnson and The Gap to name a few.  In 2004 we began transitioning much of our routine data processing functions to an offshore partner in India.  My day-to-day responsibilities included oversight and hands-on management for: 

·          Sales Support:  Review and respond to RFP’s, prospect demos and presentations, contract reviews.

·          Service Implementation:  Direct new client Project Management including client orientation, project definition, project execution and helping clients transition their existing processes to an outsourced model.

·          Service Delivery:  Assure accurate and timely processing of telecom bills, posting of client reports and reconciliation of telecom vendor billing anomalies.

·          Performance Measurement:  Monitor and measure quantity and quality of services by team member, client and entire company with daily, weekly, monthly and YTD reporting and accountability.

·          Resource Management:  Recruit, hire, train and mentor team members ranging from temporary, hourly staff to permanent, Director level managers.  Streamline operations through organizational and procedural changes as well as onshore and offshore partner relationships.

·          Product Development:  Work closely with Software Engineering teams to develop specifications and enhancements to facilitate more robust and efficient data processing infrastructure.

CollegeClub.com                                                                                                                       1999 to 2002

Sr. Vice President and Chief Information Officer  (acting Chief Technology Officer)

During 1999 CollegeClub.com grew to become the #1 college-oriented web site among 18-24 year olds.  My team built a communication and community portal that also provided eCommerce and academic features targeted to this highly-valued demographic.  With over 3.5 million registered members, 262 million page views per month and 3.3 million unique visitors per month, Media Metrix, PC Data Online, Nielsen/NetRatings and ABC Interactive all agreed that our site ranked within the top 50 of all web sites.

As the senior technology officer I provided the technology vision and leadership for the company.  I had overall responsibility for the development, integration, maintenance and operation of the CollegeClub.com network of web sites.  These sites included collegeclub.com, highschoolclub.com, collegestore.com, collegestudent.com, estudentloan.com, absolutelyscholarships.com, versity.com and izio.com.

In concert with other key executive leaders in Sales, Marketing, Finance and Business Development, I developed business objectives, budgets and timelines that supported the growth and evolution of the company’s business model.  I drove all elements of technology strategy development and integration, executed and managed key technology partnerships, defined business processes, and recruited technical talent.  Specific responsibilities included:

·          Collaborated with executive management in translating market needs into long-term product strategy with scalable, reliable, quality deliverables.  Developed systems that measured product success and that maximized revenue streams and profitability.

·          Managed product life cycle, including: product design, software development, testing & quality assurance, usability, documentation, production and installation readiness, configuration management, deployment, systems administration and operations.

·          Recruited and lead technical talent, including Web Developers, Software Engineers, Database Administrators, Network Engineers, Quality Assurance, Data Warehouse Management, and technical Project Managers.

·          Assessed “buy vs. build vs. partner” product development strategies.  Interfaced with and managed outside consultants, web development firms and strategic technology partnerships.

·          Developed and implemented business processes that supported a best practices approach to Internet web site development and operations.  Created a solid technology infrastructure capable of maintaining a top 10 web site and capable of hosting additional web properties.

·          Represented the company’s technology position in presentations to the Board of Directors, industry and financial analysts, investors and potential partners.

·          Assisted the CFO and other senior executives with due diligence surrounding CollegeClub.com’s IPO.

QUALCOMM, Inc.                                                                                                  August, 1997 to May, 1999

Director of Information Technology / Internet Business and Electronic Commerce

·          Provided Internet technology leadership, direction and consulting to the Company’s decentralized business units in order to build a consistent approach to web development and deployment.

·          Recruited and managed a centralized team of software engineers, web developers and project managers that developed, educated and communicated standards and best practices for web development throughout the organization.

·          Developed the Internet Council to foster collaboration, communication and re-use of software components across the company. 

·          Negotiated enterprise-wide contracts for Internet related hardware, software and consulting purchases. 

·          Planned and lead the development of the company’s corporate Intranet, Extranets for Engineering collaboration, Extranets for B2B business process improvements in the Consumer Products Division, and a web store for consumers to purchase cell phone accessories.

First Virtual Holdings, Inc.                                                                            February, 1996 to August, 1997

Director of Operations and Information Systems

·          First Virtual was an ECommerce pioneer when their VirtualPIN secure payment concept began in 1994.

·          Built the Internet, Intranet, network and desktop computing and support infrastructure to support the more than 300% growth of the company during their first year in San Diego.  Managed $17M department budget.

·          Assisted the CFO and other executives with due diligence surrounding First Virtual’s IPO.

·          Developed and maintained VPINCentral and OneVirtualPlace web stores to support business development, marketing, and customer service initiatives.

·          Created and implemented business-to-business and business-to-consumer customer support processes that reduced Help Desk traffic so that over 92% of all requests were resolved the same day via email.  Reduced 800# phone support so that only 2% of all Help Desk activity required human intervention.

BioData, Inc.                                                                                                     July, 1995 to February, 1996

Director of Operations and Information Technology

·          Established the regional office in San Diego for this San Francisco-based Internet Technology outsourcing startup.  Responsibilities included acquiring office facilities, computing systems and technical personnel.

·          Increased the profitability of the San Diego customer base by over 200% in the first six months by excelling at customer service and satisfaction, developing new customer base from referrals and cultivating incremental business from existing customer sites.

ComputerLand of San Diego                                                                                             1984 to July, 1995

Vice President, Technical Services

·          Developed and implemented a strategic plan for changing the focus of this $25 million value-added reseller from hardware solutions to technical outsourcing.  Analyzed competition and designed products and marketing programs to promote the sale of service, support, network, and computer automation expertise. 

·          Developed Technical Services organization to service corporate accounts.  Customer satisfaction rating was consistently over 95%.  Gross revenue from Services increased from less than 10% in 1993 to more than 38% in 1995.

·          Other positions held during the 11-years there included Director of Business Services, Manager of Network Engineering, Manager of Information Systems, Manager of Technical Support, and Corporate Sales Manager

CCH Computax Systems                                                                                                            1979 to 1984

Director of Technical Services

·          Managed Software Quality Assurance, Technical Support Services, Customer Support Help Desk, Customer Education Services. 

·          Reduced software product support costs and increased customer satisfaction by creating a Help Desk support infrastructure where calls were answered within 10 minutes.